Module 04 · 20 min
Customer journey map
A customer journey map is a visual of the process a customer goes through to achieve a goal with your product. It helps you choose features that delight people and keeps the team customer-focused.
Why journey maps help
You see the full path — not only the happy homepage. Delights show what to protect. Opportunities show where to invent.
Example: Bazaar journey
Five stages for a shopping app. Add or remove stages to match your topic.