Exercise: persona, empathy, journey

• One primary user persona with the elements from this module.
• One empathy map with Said, Did, Thought, and Felt.
• One customer journey map with stages, delights, and opportunities.

A teammate should recognise the same person across all three files and see which journey stages matter most.

• Persona lines point back to research, not invention.
• Empathy quadrants use short notes and at least one real quote.
• Journey stages include both delights and opportunities.
• Same font family as your earlier Discover documents.