User persona

Personas make the design task less complex. They guide the process and help you aim for a good experience for the target user instead of designing for “everyone.”

• You stop designing only from your own habits and step into the persona’s shoes.
• You recognise that different people have different needs and expectations.
• You get clearer on needs, experiences, behaviours, and goals.

A shared persona helps more than the UX designer alone.

• Stakeholders evaluate feature ideas against a real target user.
• Information architects build better wireframes, labels, and behaviours.
• Visual designers set look and feel for the right audience.
• Engineers choose flows and approaches based on user behaviour.
• Writers match content tone to the appropriate audience.

Include enough detail that the character feels real, without inventing a novel.

• Demographics
• User scenario — when and why they use the product
• User needs
• Pain points
• Technology — devices and comfort level
• Personality
• Brands they like

Use your Module 3 research to fill a card like this for your own app.