Exercise: run light user research

Aim for a small but real sample. Quality of questions matters more than a huge count.

• At least 10 survey responses (Google Forms or any form tool).
• At least 2 user interviews on a video call or in person.
• Notes on emotions and follow-ups you asked during interviews.

• Who you talked to (count, rough demographics).
• Process — how they do the job today.
• Pain points — ranked if you can.
• Wishlist — features or facilities they asked for.
• One key insight that links motivation to your business goal.

A teammate should understand the main pain and the key insight without hearing your interview recordings.

• Survey and interview counts meet the minimums above.
• Findings are written as patterns, not a dump of every answer.
• One insight sentence you could put on a sticky note.
• Same tidy font as your competitor report so both sit in a portfolio.