Module 02 · 20 min
Exercise: competitor report and experience map
This is practice. Use the topic and stakeholder document from Module 1. Produce two deliverables you can keep in a portfolio folder.
1. Competitor research analysis report
Pick two or three competitors (direct and at least one indirect if you can). Use a spreadsheet or doc with the same parameters for each.
- App description and store rating
- Target audience
- Product categories
- Common and unique features
- Look and feel
- Usability notes
- A short summary of impact on your design
2. Experience map
Install or open one competitor app. Walk install → sign up (or login) → main task → payment or checkout if it applies. For each stage, note feeling, experience, and expectation.
How to know you are done
Someone else should be able to read your table and map and say what your product should copy, avoid, or invent — without you explaining in person.
- At least two competitors compared on the same parameters.
- One experience map with feelings marked at each stage.
- A three-to-five sentence summary of design impact.
- One font and a tidy layout so both files can sit in a portfolio.